Bill paschall
President
Bill Paschall serves as President and CEO of Paschall Strategic Communications. He has more than 26 years experience directing public affairs and public relations initiatives, lobbying and providing strategic counsel for Fortune 500 companies, emerging businesses, non-profits and trade associations.
Tricia Larson
Director, External Relations
Tricia Larson is an adept grassroots organizer, skilled researcher and public affairs practitioner. She employs a variety of methods to achieve client goals.
Mary carol poole
Director, Government Affairs
Mary Carol Poole has worked in varying capacities for the State of Arkansas for decades. At PSC, she is a great advocate for clients serving as an effective lobbyist. She monitors committees of import, proactively alerting clients of pending issues and opportunities.